Sticky Pieces: What they are and why you need them


A surprise, a gift,
a package…

“Oooh, what’s this?”
they’ll say.

Sticky pieces have actually been around for decades. If you’re not in the know, it’s the art of leaving something with a client or prospect so they remember you and what you said post-meeting. Hopefully it’ll make them want to meet again. Or call. Or, even better, buy from you.

We don’t mean accidentally leaving your sunglasses, though. Sticky pieces are cleverly thought-through marketing items given on purpose.

And with the post-lockdown marketing looking incredibly fierce, your sticky piece could be what sets you apart from your competitors.

Don’t worry, though – it’s not all about splurging. And, actually, subtle works best. Ideal when marketing budgets are going to be tight for a while.

Much like other corporate gifting, sticky pieces work best if you:

  • Put some thought into it.
  • Solve a problem – what might make their lives easier?
  • Send the right message – in other words, make it clear you’re not trying to bribe them!
  • Get personal – could you add a handwritten message for extra impact?

Need some inspiration?
Here are some of our favourite sticky pieces from over the years:

  • A quality notebook and pen – Add your logo but add your client’s name BIGGER. You could earn a place on their desk and people love their name in lights. Your sticky piece might even get a LinkedIn shout out.
  • Going in to present? Have your slides printed in a creative way (colourful infographic or beautifully bound?) Leave it behind so they can revisit it the next day.
  • A practical pack for the office – with a bit of creativity for good measure. Ours includes a handy A3 desk pad and pen. But there’s a bendy ruler and other fun bits and bobs in there, too.

This blog is part of XIC’s Business Survival Guide, helping companies #keepcommunicationalive through COVID-19 and beyond.

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