ARCHER SAFEDAY
Marketing collateral for Archer’s SafeDay campaign
Project Spotlight
Brief
Archer is the latest customer to make use of XIC’s expert design and print capabilities. With an esteemed history spanning more than 50 years, it is a leading company in the supply of best-in-class drilling and well services for the global energy industry.
Archer’s QHSE team provided us with a detailed brief of what it was looking to achieve with an upcoming campaign, which aimed to provide information around its suite of safety tools while encouraging their daily use, and draw attention to the importance of workplace safety.
The client asked our experts to design a unique brand that was relevant to the campaign, and to deliver a suite of marketing materials that would help highlight its important message.
Design
Following the client’s brief, our experts developed branding for the campaign which we named “SafeDay EveryDay Counts”. We agreed on a bold colour palette across the marketing collateral which consisted of yellow, black, white and grey, resulting in an impactful design that clearly conveys the campaign’s important message.
Our team developed ideas that would help fulfil the goals of this campaign, we then presented the client with an array of design concepts and visuals and provided our expert opinions and guidance on what we believed would work best for the SafeDay campaign.
After further discussions and support, Archer’s team decided to go with sleek, on-brand tally books and posters.
Results
We’re delighted with the outcome of this project, and to have supported Archer in a successful launch of its SafeDay campaign. We look forward to continuing our work with Archer’s team, who had this to say about the project:
Michael Gauld,
QHSE Manager UK
“The quality of the product delivered is first class, and the feedback received internally at Archer, and externally by clients, has been positive.
“We look forward to continually working with XIC and developing additional material for the SafeDay campaign.”
