Creative giveaway concept designed to be memorable

Project Spotlight


Subsea equipment specialist, STR had arranged to take its clients to Murrayfield stadium to watch the highly anticipated Scotland vs All Blacks game in November 2022. Looking for VIP event material to enhance the overall experience, STR gave us free rein to come up with a concept for the event, the team’s main request? Something that was memorable.


We took this opportunity to go all out and delivered an idea that was not only incredibly visual, but practical too. Our first step was to ensure everything felt personal, envelopes with each guest’s name were printed onto a tartan background and itineraries were found inside on a rugby-ball shaped card, acknowledging the event’s theme with a nod to supporting Scotland. 

Capitalising on typical match day phrases, we created multiple packages to be used throughout, all of which were presented within a high quality black, STR branded bag. The ‘Warm up’ box features a snood with hand warmers to keep guests going throughout the game while the ‘Full time’ box was complete with whisky and shortbread to round off an exceptionally atmospheric day. For something to stand the test of time, we provided one more additional box, one with crystal glass with the date etched on to mark the occasion.


These giveaway items were encompassed in unique packaging for maximum presentation. Combining matte and gloss textures into one design, it was the first time we have digitally created a soft touch laminated piece with a gloss logo. This unique project allowed us to experiment with printing techniques and challenge ourselves with a full black-on-black concept to align with the luxury of this corporate trip. We were thrilled with the outcome, which was sleekprofessional and boasted a high quality feel.

Erin Forbes

Group Marketing and Communications Manager

“We’ve used XIC for a number of projects and we are continuously impressed with the team’s creative ideas and the overall execution. 

On this occasion, we had an open mind when it came to the promotional material, and knew we could trust XIC to come up with a creative concept that would align with our values and show off our brand in a luxurious way. The finished outcome was brilliant, our clients were with the giveaway items as they were not only practical but different and unique from other gift experiences. In terms of our brand, we’re still receiving compliments and know it supports us remain at the forefront of clients’ minds.”

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