At XIC we don’t look to meet your expectations, we look to exceed them. For every project, regardless of size or budget, we strive to scratch beneath the surface of your marketing needs so we can develop creative solutions that will make your business stand out from the crowd.
We consider ourselves an extension of any team that chooses to collaborate with us, providing fresh perspectives and new ideas that will enhance your promotional material and bring your brand to life.
Behind our creative concepts is a team of experts complete with highly imaginative people and graphic designers who will capture the essence of your marketing goals into an impactful design, experienced sales consultants who will source ideal budget-friendly materials, and experienced production operatives who will deliver the highest quality products.
One piece of this idea-driven team is Director Jason Moir, who has embodied our creative pursuits since joining XIC in 1999. Delivering creative ideas and unique concepts to clients for over 24 years, there is no one better-placed to dissect the three-step process followed by our team in every design, print and display project we tackle.
Step 1 – Let us know your end goal
“Behind each of our projects is an overall aim – this is something we encourage all of our customers to consider before we get stuck into the nitty gritty parts of the job. This stems from the fact that we don’t want our clients to invest in our services unless they have an idealistic end goal as this forms the basis of our ideas.
“The creative solutions identified by our team are designed to accomplish the goal outlined by the client – but don’t worry our customers do not need to give us a detailed brief! All we need is a taste of your main aim to get our ideas flowing.
“For example, you may be looking for display enhancements that will make your workplace feel more personalised and on-brand, or you may be in need of a complete event shell package that will make your business stand out from the crowd.
“Whatever your goal is, our team is ready to help you achieve it.”
Step 2 – Let’s brainstorm
“As soon as we have an understanding of your goal, it’s time to get our heads together and brainstorm some creative ideas! We often invite clients down to our workspace in Aberdeen where we can introduce you to the team that will be working on your project, while showing you various samples of our products that we think could be utilised to meet your design, print, or display needs.
“We thoroughly enjoy the opportunity to brainstorm ideas with the client in-person before our team begins to develop high-quality visuals and prototypes. Over the years, we’ve found that both our team and customers can really benefit from this in-person meeting as these sessions encourage both parties to think outside of the box and share all ideas no matter how far out there they may seem. Don’t worry if you aren’t local or short on time, a quick chat on the phone or video call will leave us feeling inspired too!
“It’s also just a brilliant chance for us to really get to know the customer and to build the relationship. We call ourselves ‘The Creative Printer’ as we don’t just want to complete standard print jobs for businesses – we want to become a true asset to marketing teams by delivering creative solutions that go against the grain, and that will enhance the customer’s brand identity.”
Caption: From office interiors to easter egg box designs, the array of projects we tackle really is endless!
Step 3 – Let us do the hard work
“Once ideas are shared, our expert team will be backed by an in-depth knowledge of the customer’s goals and marketing strategy that will enable us to start developing unique visuals and prototypes that will make a lasting impression with target audiences. After our team has finished designing, it’ll be time to present your team with ideas we’re confident you’ll love!
“Our customers will also benefit from our attention to sustainability – wherever we can, we look to deliver environmentally-friendly products without compromising on quality. We look to use recycled materials, up-cycling methods, and more to help both us and our customers have a reduced impact on the planet.
“Our portfolio of design, print and display projects extends to 1986 where we have wowed an array of businesses from all industries with bespoke packaging designs, revolutionary exhibition stand concepts, and so much more. This level of experience has helped us tackle projects with extremely diverse requirements for industries ranging from global oil and gas organisations to independent cafes found right here in the city!
“Whatever your design, print or display needs are, we recommend just picking up the phone and giving our team a call, as I’m confident that our creative services can enhance the marketing efforts of any business no matter their shape or size.”
Caption: Take a look at these winter packs we created for Odfjell Technology. Featuring a Northern Lights theme, these packs were gifted to Odfjell’s staff ahead of its new office move and featured essential winter-themed items, including a snood, an ice scraper, and more.
Do you need help with your marketing materials?
Our expert team is ready to help you meet your goals!
