At XIC, our team is passionate about all things creative. We believe it’s exceedingly important to adapt a unique and innovative approach to every project that we take on, regardless of size or budget, so our customers can always stand out from the crowd.
In order to produce standout marketing materials, our team of highly creative design experts work closely with our clients and explore how we can deliver bespoke, out-of-the-box solutions that appeal to their target audience.
In this blog post, we had a chat with XIC’s Director and ‘ideas man’ Jason Moir, to discuss his tips for elevating creativity in your marketing materials and what sets XIC apart from like-minded design businesses…
What advice would you give companies looking to elevate creativity in their marketing materials?
“My advice would be to get in touch with XIC! We follow a 3-step creative process that not only provides our in-house team with project requirements, but also encourages our clients to think a bit differently when looking to enhance their marketing materials. Each client looks for something fresh when they engage with us, and we like to challenge ourselves to surpass expectations when we are asked to elevate a company’s materials.
“More often than not, a client will ask me to come up with an idea and/or product to fit their event, exhibition or office space. Our clients know that if they communicate a basic brief, the team at XIC will work closely with them to produce relevant content that creates that wow factor and elevates them in the eyes of their desired clients.
“A great starting point for elevating creativity in our client’s marketing materials is by inviting them to XIC. By brainstorming, showing them our design factory and past examples of our work, we can gain a better understanding of their overall end goal and produce bespoke, high-quality products that stand out from the crowd.”
How can companies make their prints/products stand out?
“It’s important for a company to remain relevant to their target audience, but adding simple changes to marketing materials can be really effective. Less is always more!
“For example, we encourage our clients to use large imagery and taglines on their prints and products. Combined with a bold use of solid colours, this often conveys a stronger message than a more ‘wordy’ design. Using tactile materials can also be particularly effective, such as velvet lamination, matt or gloss. These subtle details significantly elevate a company’s marketing materials and add a touch of class.”
What is XIC’s Tension Fabric System and how can it help companies elevate their marketing materials?
“Our Tension Fabric System (TFS) is a cost-effective and versatile method for displaying graphics in all indoor, public and corporate spaces, including wall art and advertising messages. Extremely easy to install without the need for tools, this solution even has sustainability benefits as both the frame and graphics can be recycled – we now offer TFS graphics that are made from 70% post-consumer waste!
“Our TFS solutions feature a contemporary, frameless look, and are a quick alternative to traditional wall decorations which many of our clients have used in their shops, office spaces, and receptions. What’s more, you can easily change out the printed fabrics to create new displays whenever you need to.”
How is XIC different from other design/print companies when it comes to elevating creativity?
“XIC is the ‘creative printer’. Our solutions, ideas and forward thinking approach shines through in every project that we take on and we never run out of new ways to deliver products to our clients that stand out.
“Since we work with a range of clients in various sectors, it’s important to follow our 3-step creative process for every project. By adapting this unique method to each project that we take on, it allows us to brainstorm out-of-the-box ideas and design high-quality visuals/prototypes for our clients and eventually create distinctive prints and products that make a lasting impression with their intended audience.”
