WhoshouldIsee Tracks

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The diversity of digital: Taking print to new parameters

Digital printing tends to be associated with short print runs, produced in super-fast timescales. To a certain extent that’s true. Our new digital print equipment is second-to-none when it comes to straightforward but time-sensitive project requirements. Perhaps less obvious is the equipment’s jaw-dropping versatility when it comes to dealing with a range of different material […]

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Direct Mail Is Not Dead: Why traditional promotions still work

Fallen in love with digital marketing? Join the club. After all, what’s not to like? Digital marketing has a lot of pluses: it’s instant, easy to measure and – many people would argue – more environmentally friendly than its physical counterparts. Before jumping on the digital bandwagon completely, however, it’s worth considering some of the

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Aberdeen Print Specialist Launches Anniversary CSR Scheme

An Aberdeen-based print and design specialist is celebrating its thirtieth year in business by launching a CSR (corporate social responsibility) initiative to strengthen its support for local communities. XIC is offering to sponsor thirty small print projects throughout the year on behalf of third sector organisations, charities and social enterprises via its new Thirty Good

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