WhoshouldIsee Tracks

XIC Expertise

The diversity of digital: Taking print to new parameters

Digital printing tends to be associated with short print runs, produced in super-fast timescales. To a certain extent that’s true. Our new digital print equipment is second-to-none when it comes to straightforward but time-sensitive project requirements. Perhaps less obvious is the equipment’s jaw-dropping versatility when it comes to dealing with a range of different material […]

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Direct Mail Is Not Dead: Why traditional promotions still work

Fallen in love with digital marketing? Join the club. After all, what’s not to like? Digital marketing has a lot of pluses: it’s instant, easy to measure and – many people would argue – more environmentally friendly than its physical counterparts. Before jumping on the digital bandwagon completely, however, it’s worth considering some of the

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Augmented Reality

Believe it or not, we’d already planned an article on augmented reality prior to the phenomenon that is Pokémon Go. (Life before Pokémon Go. Who knew?) Back on planet XIC, we’ve been using augmented reality to – well – augment some campaign materials for our clients. Coupled with a smartphone, one set of business cards

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