The Power of Print

Many people who hear the word ‘print’ tend to think of paper. Lots and lots of paper. In today’s technology-obsessed world, there may be a perception that print is in some way old-fashioned, uncool or simply not that necessary. Call us biased but this is absolutely not the case. In our humble opinion, print has

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The Future of Print – Today

Turning 30 is pretty special, so the team at XIC decided to treat ourselves – and our customers – to a very sizeable present. At the start of our anniversary year, XIC took delivery of new RICOH digital printing presses, offering the very latest in digital print technology. So what does that mean for you?

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The diversity of digital: Taking print to new parameters

Digital printing tends to be associated with short print runs, produced in super-fast timescales. To a certain extent that’s true. Our new digital print equipment is second-to-none when it comes to straightforward but time-sensitive project requirements. Perhaps less obvious is the equipment’s jaw-dropping versatility when it comes to dealing with a range of different material

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Direct Mail Is Not Dead: Why traditional promotions still work

Fallen in love with digital marketing? Join the club. After all, what’s not to like? Digital marketing has a lot of pluses: it’s instant, easy to measure and – many people would argue – more environmentally friendly than its physical counterparts. Before jumping on the digital bandwagon completely, however, it’s worth considering some of the

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