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You’re going to be relying on your sales team more than ever as FIERCE POST-LOCKDOWN COMPETITION kicks in. But clients will quickly see the difference between a salesperson that’s up-to-speed, engaged and confident in their tools, and one who’s just not feeling it. The difference? Having strong marketing materials behind them. Welcome your them back to the frontline with a marketing pack they’ll be itching to show off. It’s the perfect excuse to refresh your materials, too – your messaging is bound to need a swift edit to reflect the ‘new normal.’ Follow these five steps and watch your prospects become clients… 1.

Does your back-to-business priority list look a little like this?   1. Sell, sell, sell to clients and prospects.2. Keep sell, sell, selling to clients and prospects. We hear ya – it’s hugely important to us too. But there’s actually something more important. And that’s selling your brand on your home turf first. That means getting buy-in from your most important assets – your team – before thinking about getting clients and prospects to do the same. They’ll have kept going through lockdown, whether powering on as key workers or beavering away in a makeshift home office. Alternatively, they’ll have

Got an e-meeting with your biggest client? Or pitching via ZOOM to a new one? Then you’ll need to stand out in the sea of virtual meetings they’ll inevitably be attending that day. Here are three ways to do it: 1. Borrow a backgroundFirst up, check out the built-in offerings from Zoom and other platforms. Handy if you want to hide a messy room or make colleagues giggle as log in from the Simpsons’ couch.But… They’re generic and those you’re meeting with will know it. 2. Add your logoMake them remember you by adding your brand. Some of the platforms make it really